Machine Learning

Increasing order value through dynamic delivery pricing

Summary
A leading online retailer saw delivery pricing as one of its core profit drivers, but only had manual processes in place for updating it. Datatonic delivered a dynamic pricing engine based on purchasing and business context.
Key figures
  • Dynamic pricing engine that takes into account both purchasing & business context
    Maximises delivery value & AOV without significantly impacting conversion
    Delivery revenue optimised by c.10%
    Value-based project pricing creates win / win scenario for both client & Datatonic
Project date

Overview

The Challenge

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